Creative Strategist / Brand Designer
The best design resonates — aligning emotion, logic, and culture to move hearts, drive growth, and create lasting impact.
I’m a Brand Creative Strategist and Designer with 8+ years across a global design agency (Late Checkout), Southeast Asia’s leading fintech (GoPay), startups, and grassroots city branding (Suka Salatiga).
I’ve led brand strategy, creative direction, and campaign systems that bridge story, design, and business outcomes.
I began as a designer chasing aesthetics, evolved as a design lecturer shaping logic, and grew into a strategist designing clarity, emotion, and impact into every brand system.
Today, I help founders and brand leaders turn complex challenges into coherent strategies, emotionally resonant stories, and design systems that scale — from brand positioning and storytelling frameworks to identity systems, creative campaigns, and digital experiences.
If you’re building or evolving a brand that deserves both meaning and momentum, let’s connect.