helping startups build
8+ years leading creative across startups and global teams — from GoPay to Late Checkout — with insight, strategy, story, and design.
Clients
35+
industries
10+
projects
launched
134+
years
active
8
selected Clients & companies
I believe great designs start long before design. My work follows a simple idea: understand deeply, decide clearly, communicate humanly, and design intentionally.
Insight — uncover the truth behind the facts, not just the data
Strategy — define the real solution, not just a moodboard
Story — craft meaning people can feel, not just information
Design — create tangible experiences that resonate, not just look good
curated works
SUKA SALATIGA
Activating City Branding Community Beyond Brand Identity
Brand Strategy, Brand Identity, Social Media Campaign, Brand Activation
SEGARA
Redefining Natural Skincare through Identity & Packaging Refresh
Brand Strategy, Brand Identity, Packaging
LATE CHECKOUT AGENCY
Repositioning an AI-Era Design Agency
Brand Strategy, Marketing Creatives, UI/UX
GOPAY pinjam
Turning Financial Worry Into Trust: A Cash-Loan Campaign
Campaign Strategy, Creative Direction, Marketing Creatives
gopay later
Driving Growth While Building Responsible Lending Culture
Campaign Strategy, Creative Direction, Marketing Creatives
FRASA
Igniting a Literary Movement through Digital Experience
Brand Strategy, Brand Identity, UI/UX
ADHI NUGRAHA
Crafting Digital Presence Rooted in Cultural Transformation
Brand Identity, UI/UX, Product Photography
ENTING-ENTING GEPUK CAP KLENTENG (coming soon)
Reviving a Century-old Icon through Crafted Identity & Packaging
Brand Identity, Packaging