late checkout agency
In-House Project
Repositioning an AI-Era Design Agency
Late Checkout Agency is a global product innovation agency shaping digital experiences for brands like Nike, Dropbox, and Slack. As Growth Design Manager, I helped strengthen how the world recognizes LCA — from redefining its brand foundations to designing every touchpoint that fuels awareness and conversion: thought-leadership content, lead magnets, and custom pitch experiences that turn visibility into opportunity.
scope of work
Brand Strategy, Creative Direction, UI/UX, Social Media
ROLE
Growth Design Manager, Brand-Marketing Designer
impact
Helped LCA secure six-figure client deals through strategic outbound campaigns and personalized pitch landing pages.
Launched 6+ lead magnets — from publications and tools to educational content — generating 1,000+ qualified leads within 48 hours.
Strengthened LCA’s market position with refined brand pillars and a focused growth engine aligned to the right client segments.
vision
To make Late Checkout better known in the world — not just for its work, but for the ideas and values that define AI-era design.
challenge
Unclear brand positioning and under-leveraged unique strengths
Increasing competition among global product agencies in the AI era
Fragmented top-of-funnel narrative and inconsistent execution
Missed opportunities in lead capture and conversion strategies
process cycle
1
Brand Audit & Strategy Alignment
Through a holistic audit, I redefined LCA’s positioning, customer focus, and comms pillars to define its edge.
2
Upper Funnel: Content Marketing
I shaped the creative direction and visual language that built LCA’s presence as an AI-era thought leader.
3
Middle Funnel: Lead Magnet Creation
Working closely with the team, I turned LCA’s insights into lead magnets—publications, tools, and resources that captured attention fast.
4
Lower Funnel: Personalized Pitch Experience
Together with brand and product designers, I crafted personalized pitch pages that told the right story and helped win new clients.
strategy
magnet leads design
social media
personalized pitch landing page
contributors
Theo Tabah
Ed Landon
Arinze Clinton
Bambang Erlangga
Bayu Sastrobuono
Rudy Tyas Anggoro
Deddy Setiawan
Faruza Arkan